Soluzioni web e comunicazione
Ilios Cipriani
(Direttore marketing e comunicazione)
Francesco Mazzi
(Direttore sistemi I.C.T.)
…is to make your company more productive though high online visibility. We do this by building websites with appropriate communication tools which can be clearly assessed using measurable criteria to show increases in productivity.
72% of internet users use a search engine every day (STATICAL RESEARCH, Inc.).
It is clearly interesting to study how internet users search the net. Users tend to be focused on the subject they are searching for and therefore it is necessary to provide information of quality rather than shear quantity when trying to make and impression on visitors. However important it is to be visible, it is also important to be discreet - consider people’s reaction to SPAM and no one like pop-ups! Search engine marketing is ideal as it leads potential consumers, who are already looking for what you have to offer, directly to your site!
…this acceptable form of marketing has the added advantage that marketing campaigns can be made more relevant to specific consumers and their individual needs. Furthermore, while potential clients are searching for information they are more predisposed to accept discreet, relevant advertisements.
Section being updated.
