Ilios Cipriani (Direttore marketing e comunicazione)
Francesco Mazzi (Direttore sistemi I.C.T.)
Marketing consultancy
ocSinet’s strategic and operational consultancy for marketing and communication.
Strategic marketing
Strategic planning, sector analysis and competition analysis, Benchmarking, SWOT analysis, vision, mission and corporate profile; study of the service and/or products offered;
Evaluation of the market conditions for the product;
Politics product price and sale;
Analysis and possible redefinition of packaging;
Short and long term sustainable budget appraisals;
Operational marketing
Analysis of potential sale channels and mapping of potential contacts, sales plan, planning of product test, promotion and evaluation of results;
Analysis and possible restructuring distribution channels, planning for sales services, pre-sale, post-sale.
